Brand Marketing and PR for 20+ Anime Properties
Anime marketing and public relations ❤️
SUMMARY:
A 360-degree marketing and communications strategy dramatically raises the public profile of an online retailer’s production division, fuels the growth of home video revenue, and allows the division to surpass historical expectations for a niche anime publisher.
- Propelled home video sales for more than 20 classic and niche anime intellectual properties (IPs) and set the stage for the prolonged longevity of each IP.
- Drove massive gains in the volume and value of editorial coverage, alliances, and fan interaction — far exceeding all expectations for a niche anime publisher.
- Ultimately raised the publishing division’s public profile — which helped insulate it (and its releases) during economic uncertainty and spring back more quickly than other publishers.
Notable properties (and personal favorites)
- Antique Bakery
- ARIA The ANIMATION (plus sequels The NATURAL, The OVA: ~ARIETTA~, and The ORIGINATION)
- Classic Dirty Pair (TV series, OVA series, and feature films)
- Emma: A Victorian Romance (2 TV series)
- Junjo Romantica (2 TV series)
- Maria Watches Over Us, a.k.a. Maria-sama ga Miteru (3 TV series + OVA series)
- Martian Successor Nadesico
- Princess Knight
- Rental Magica
- Revolutionary Girl Utena
- Ristorante Paradiso
- The Rose of Versailles
- Sound of the Sky
- Sweet Blue Flowers
- The Third: The Girl With the Blue Eye
- Toward the Terra
Artwork for the IPs mentioned is copyright the respective owners.
(Full copyright listing here.)