Marketing Isn’t Easy.
But it doesn’t have to be so hard.
You don’t get effective marketing — that revs up interest and contributes to your bottom line — merely by throwing time and (more) money at it.
Keep reading. Or jump to the Services:
Start by working smart.
Whether you choose a custom project, packaged service, or consultation, you receive:
1.
The benefits of a time-tested, five-step process that stacks the deck in your favor.
2.
Deliverables and advice informed by marketing experience, strategy, and research.
(Strategy and research aren’t line items. They’re part of the process. Because we both want you to succeed.)
3.
The flexibility to work in a way that makes sense for your timeline and budget. Whether you need help with:
- a specific project (or part of a project);
- a larger overall strategy and its implementation; or
- need questions answered or an occasional reality check.
Let’s get it done right —
and off your to-do list.
“Alison very quickly demonstrated her marketing, communications, and content marketing expertise and provided us with a framework and clear expectations we could all agree upon. Then we got to work.
The products of our collaboration spanned a variety of topics and formats and yielded outstanding results: elevating the online presence of the firm’s regional office, expanding our network, and increasing opportunities for successful client acquisition.
Trust Alison – she’s sharp, dedicated, thorough, and talented.”
Geraldine Grady
Marketing and Business Development
(Then regional marketing manager at Cherry Bekaert)
Don’t you “love it when a plan comes together?”
Brand Marketing Strategy
Strategies and research that help all your moving parts work together — and amplify each other — at all stages of your program and life cycle.
Brand strategy projects include:
- Brand development and management.
- Development of products and services.
- Campaign strategy, planning, implementation, and management.
- Digital marketing.
- Research and analysis.
- Sales planning and promotion.
- Social media and influencer marketing strategy.
- Strategic partnerships and relationships.
Set the stage for success.
Content Marketing
Content that educates, entertains, and builds relationships — while also working with and amplifying the rest of your marketing, communication, and sales activities.
Content marketing projects include:
Writing and content creation
- News, feature, op-ed, and how-to articles, blog posts, and reviews.
- Emails, podcasts, newsletters, documentary-style scripts, speeches, and presentations.
- Media kits, press releases, photo captions, liner notes, letters to the editor, position papers, and white papers.
- Strategic, venue-tailored social media posts to promote owned and earned media content.
Content management and development
- Evaluation, licensing, and adaptation.
- English-language adaptation of foreign-language content, marketing, and promotional materials.
- Liner notes, including cultural notes and supplementary materials.
- Streaming and digital media (channel programming, promotion, and rights management).
Get them to take the next step.
Copywriting
Copy that persuades and provokes action — from in-depth editorial-style articles to marketing, sales, public relations, and promotional materials.
Digital and print copy projects include:
- Strategic, conversion-focused content for websites, microsites, and landing pages.
- Emails (newsletters, blasts, sales emails, and more).
- Product descriptions (sales materials, e-commerce, and packaging), including back-of-book and box copy.
- Sell sheets/one sheets, sales letters, point of purchase (POP) materials, and signage.
- Direct mail pieces including postcards, catalogs, and brochures.
- Advertisements (TV/radio/online).
Beyond website copy and blog posts.
Website Services
Need help? Don’t know where to start?
Tap into more than 20 years of writing and digital marketing experience, including website creation, maintenance, and promotion.
Website services include:
- Content and best practices audits of existing websites.
- Content and best practices optimization of existing websites.
- Interfacing with website developers and designers to ensure their work meets your needs.
- Building starter websites using the WordPress content management system.
- Regular site maintenance (backups, plus WordPress, theme, and plugin updates).
- Minor modifications to existing WP themes and sites.
- Answers to your beginner and mid-level WordPress questions.